Inspiring a Fashion Transformation at the Sustainable Fashion Fest : #WearTheChange Challenge
The fashion industry is on the edge of an exciting transformation, and the Sustainable Fashion Fest (SFF) is leading the way with its bold campaign known as “#WearTheChange” this initiative empowers people to rethink fashion choices and embrace sustainability, creativity, and conscious consumption. Here’s everything you need to know about how to get involved in this inspiring movement!
What #WearTheChange Stands For
The #WearTheChange campaign is built on the values of sustainability, conscious consumerism, and community empowerment. It’s not just a call to wear eco-friendly fashion—it’s an invitation to see our clothing choices as a reflection of care for people and the planet.
Our Objective: The #WearTheChange campaign aims to inspire and empower individuals to become agents of change in the fashion industry. By showcasing their sustainable, mix-and-match looks, participants promote sustainable practices and conscious consumption, demonstrating that fashion can be stylish, affordable, and meaningful.
At #WearTheChange, we believe:
- Sustainability is Stylish: Fashion that’s good for the planet doesn’t mean sacrificing style. We’re here to prove that sustainable fashion can be bold, beautiful, and accessible.
- Every Choice Counts: The campaign encourages mindful decisions—whether that’s supporting eco-friendly brands, upcycling, or repairing well-loved pieces. Every choice contributes to a more responsible fashion industry.
- Together, We Drive Change: This movement is also about building a community of conscious consumers. By sharing sustainable fashion looks and inspiring others to join, we’re creating a network that drives positive change.
Through #WearTheChange, the Sustainable Fashion Festival is reimagining fashion as a force for good. Whether by swapping clothes, shopping consciously, or mending what we own, every action counts toward a more thoughtful and planet-friendly industry.
Click here to see our Teaser Video About the Campaign
Join the Movement: How You Can #WearTheChange
Ready to take part in the #WearTheChange Challenge? Here’s how to get in on the fun!
- Mix & Match Your Outfits! – Get creative and show off your unique sustainable style.
- Share Your Reason– In your caption, tell us what is sustainable fashion means to you. Then, tag two friends who should take part too!
- Hashtag – Use #WearTheChange, and #SustainableFashionFestival2024 on every post to spread the word!
- Post on TikTok or Instagram – Upload your photo or video, and make sure to tag @tricycle.id so we don’t miss your fabulous look.
- Post Away! – The more you post, the bigger your chances to WIN!
What’s in It for You? A Chance to WIN Big!
Exciting news, fashion lovers! Five lucky winners will walk away with an amazing prize worth Rp10,000,000! Here’s what’s up for grabs:
- Cash: Yes, you heard it right! Enjoy a cash prize that you can splurge on whatever your heart desires.
- Stylish Products from Tavi, Elli, and TRI: Elevate your wardrobe with fabulous and sustainable pieces that not only look great but also make a positive impact on the planet.
- Staycation/Vacation/Membership Vouchers: Unwind and have some fun with exclusive vouchers for top-notch hotels, Waterbom, and TAT Gym. It’s time to treat yourself to some well-deserved relaxation.
So, are you ready to join the movement and make a difference? Get creative, share your sustainable looks, and inspire others to #WearTheChange. Don’t miss out on this incredible opportunity—good luck, and we can’t wait to see your amazing outfits!
